CASE STUDY
Oxygenentix
Supporting a global brand at a local level
Oxygenetix is an international skincare and makeup brand with an established global identity and marketing direction.
My role is to translate this into consistent, relevant marketing for the Australian market — curating and adapting global content into a structured monthly social media calendar and creating branded email campaigns for the Australian customer database.
The work requires careful attention to existing brand guidelines while ensuring that local promotions, products and messaging remain relevant to the Australian audience.
CONTENT STRATEGY | SOCIAL MEDIA | GRAPHIC DESIGN | META ADVERTISING | STOCKIST MARKETING
WHAT I DO
I would keep this visually simple rather than creating loads of separate service boxes.
• Monthly social media content planning
• Content curation and localisation
• Social media copywriting
• Campaign and promotional content
• Email newsletter design
• Email campaign content and layout
• Brand consistency across social and email
EMAIL MARKETING
Extending campaigns beyond social media
I also create customer email newsletters for the Oxygenetix Australia database, translating campaign messaging into a longer-form digital format designed to educate, promote products and encourage customers back to the online store.
Each newsletter is structured to guide the reader naturally from campaign messaging through product education and recommendations to clear calls to action, while maintaining the established Oxygenetix visual identity.
VISUAL HERE
Use the newsletter you’ve uploaded large.
I would actually show it twice:
First: the complete email, relatively narrow, so viewers understand that you designed an entire EDM.
Then: underneath, use 2 enlarged crops from it — perhaps:
- the hero / summer campaign section
- the Summer Makeup Must Haves product section
That allows a prospective client to appreciate the detail instead of seeing only a tiny 2,000px-long newsletter.
MONTHLY SOCIAL CONTENT
Global brand direction. Local content planning.
I curate the monthly Australian social content around Oxygenetix’s global campaigns, product education, seasonal messaging and promotional activity.
Rather than simply reposting international material, content is selected, organised and adapted into a cohesive monthly plan for the Australian audience while maintaining the visual identity and positioning of the global brand.
VISUAL HERE
I’d use your social examples much more sparingly than on Yenn.
Perhaps:
one phone mockup showing the Oxygenetix Australia Instagram feed
then alongside/below it:
3 individual pieces of content — I’d use the beautiful close-up How to Stop Picking for Good, the product arrangement, and the shade comparison.
You don’t need six or eight posts. The purpose is showing that you manage the content direction and calendar, not suggesting you designed every Oxygenetix asset.
ONGOING MARKETING & SUPPORT
By coordinating social content and email marketing, Oxygenetix Australia maintains a consistent presence beyond its website — keeping products, education and promotional messages in front of both its social audience and existing customer database.
SERVICES
Social Media Planning · Content Curation · Localisation · Copywriting · Email Marketing · Newsletter Design
PLAN > CREATE > MANAGE > OPTIMISE >
