CASE STUDY
Magnesium Café
A brand refresh and packaging design project for an established wellness brand, result in a cleaner, more contemporary look and improved prdouct presentation.
LOGO REFRESH | PACKAGING DESIGN
LOGO REFRESH
I refreshed the existing logo and redesigned the product labels, retaining the recognisable foundations of the brand while improving hierarchy, legibility and overall presentation.
BEFORE & AFTER LOGO IMAGES
PACKAGING & LABEL DESIGN
The product labels were redesigned to improve information hierarchy and shelf presence while accommodating the detailed regulatory, ingredient and dosage information required on supplement packaging.
The refreshed system creates clearer distinction between product information while maintaining a consistent Magnesium Café identity across the range.
Your 51 Keighley Road Open House flyer is a particularly strong portfolio piece because it combines property photography, typography, pricing, event information and supporting imagery in one complete campaign asset.
I would make that flyer quite prominent.
Then beside or underneath it show 2–3 social/video thumbnails from the same type of campaign.
That makes the portfolio tell the story:
PROPERTY → CAMPAIGN → SOCIAL → PRINT
rather than looking like a gallery of unrelated graphics.
FROM ARTWORK TO FINISHED PRODUCT
Seeing the redesigned labels applied to the final packaging demonstrates how the refreshed identity translates from flat artwork into a cohesive, professional product range.
Product photography: [ai ]
THE OUTCOME
A refreshed identity and more cohesive packaging system that gives Magnesium Café a cleaner, more contemporary presence while retaining the recognition of its established brand.
