CASE STUDY
Yenn Health
Yenn Health is a South African wellness brand offering natural products for everyday wellbeing. I manage the brand’s content strategy, social media creative and Meta advertising, helping consumers understand the range and find the products through Yenn’s retail stockists.
Yenn’s marketing needs to explain a varied product range, build consumer trust and support sales through retailers rather than relying only on the website. I developed an education-led content approach that combines product information, lifestyle storytelling, seasonal campaigns and clear stockist messaging.
MONTHLY OBJECTIVE: Education-led marketing that builds awareness and supports stockist sales
CONTENT STRATEGY | SOCIAL MEDIA | GRAPHIC DESIGN | META ADVERTISING | STOCKIST MARKETING
CONTENT PLANNING · CAMPAIGN · SOCIAL MEDIA · STOCKIST WHATSAPP GRAPHICS
CONTENT STRATEGY & STOCKIST MARKETING
Each month, I plan content around priority products, campaign objectives, retailer activity and seasonal opportunities. I develop the concepts, write the copy, create the visuals and prepare the content for scheduling, giving Yenn a clear and purposeful plan for the month ahead.
Content also directs customers to Yenn’s retail partners, including Faithful to Nature, Takealot and selected health and wellness stores. I supply stockists with ready-to-share monthly graphics that they can send to their customers via WhatsApp, providing a regular visual reminder that Yenn products are available from them.
PRODUCT EDUCATION
Clear, accessible content helps consumers understand each product and how it may fit into their wellness routine. Carousels, comparisons and benefit-led posts turn detailed product information into useful social content without making the feed feel overly technical.
SOCIAL MEDIA & HYBRID AI CONTENT
Each month, I plan content around priority products, campaign objectives, retailer activity and seasonal opportunities. I develop the concepts, write the copy, create the visuals and prepare the content for scheduling, giving Yenn a clear and purposeful plan for the month ahead.
Content also directs customers to Yenn’s retail partners, including Faithful to Nature, Takealot and selected health and wellness stores. I supply stockists with ready-to-share monthly graphics that they can send to their customers via WhatsApp, providing a regular visual reminder that Yenn products are available from them.
META ADVERTISING
Paid Meta campaigns extend the reach of Yenn’s organic content and introduce priority products to new audiences. I manage campaign setup, audience targeting, retargeting, performance monitoring and optimisation, with results assessed against awareness, engagement and purchase intent as well as direct website sales.
ONGOING MARKETING & SUPPORT
My role brings planning, copywriting, graphic design, social media and paid campaign management together in one ongoing service. The result is a more consistent and strategically focused digital presence that educates consumers, builds awareness and supports demand through Yenn’s retail network.
PLAN > CREATE > MANAGE > OPTIMISE >
